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Is your company operating in a market undergoing change? This is your guide to gain competitive edge and win new markets by getting closer to your customer!
Turn the challenges connected to the rapidly changing contexts of demographics and environment into new opportunities to innovate, make a profit and increase market shares.
Inclusive Design is being written into legislation. Products and services will now have to meet these new criteria’s. This book shows how you can turn these challenges into opportunities for profitable innovation.
Adopt an Inclusive Design strategy and you will come closer to your customers by understanding their needs. Inclusive Design is also used here to describe Universal Design and Design for All.
The content is compiled by individuals who have had extensive, practical experience in working with Inclusive Design in a business context. The book share insights and learnings gathered over the years and presents in an ‘easy-to-read’ format with rich illustrations. Case studies and examples explain how other companies have benefited from an people-centred innovation approach as part of the development process.
Through nine research techniques for engaging with people and bringing their points of view for developing processes within design, architecture and built environment you will get step-by-step tools and activities to use immediately in your own practice.