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Design and Architecture Norway

PROJECT NAME: Vibble

NAME OF CLIENT: Soundio AS

PROJECT COMPLETED BY: Neue Design Studio

Discipline: Visual communication

Kommunikasjonsgrep
Photo: Neue
Photo: NEUE

Be your own DJ

Created with the motto "music shouldn’t just be played – music should be played with", Vibble is an app that lets everyone be their own DJ. Vibble lets you mix songs in playlists by swiping with one finger and also lets you add sounds and effects. Soundio came to Neue Design Studio wanting to create an identity and visual platform – together with associated communication – for Vibble.

 

Kommunikasjonsgrep
Photo: Neue
Photo: NEUE
Kommunikasjonsgrep
Photo: Neue
Photo: NEUE

Panel remarks

Reactions from the panel ranged from "this was really fun" to "I managed to make something cool really quickly", and that’s what most say. This offers a very good experience – seamless and hassle-free – that can be quickly mastered by the user. The visual identity is simple, playful, and completely integrated with the interaction, or as the studio itself puts it: "With a product that targets a picky Snapchat generation with a 30-second attention span, it's crucial for all communication to be clear."

Vibble communicates its core creativity and playfulness in a simple yet powerful way, and with such good interaction at its base, it's no wonder that the app has users around the world.

 

Project participants

Erlend Hausken – Soundio, client / communications manager
Pål Myran-Håland – Soundio, client / CPO
Henrik Wold Kraglund – Neue Design Studio, designer
Lars Håvard Dahlstrøm – Neue Design Studio, creative manager, consultant

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    Thea Mehl
    Senior Advisor | | Awards and International profiling and Public system and service innovation