The Value Model provides support and structure at the start of an innovation work. It helpsteams find direction together, create common understanding and highlight what provides thegreatest value – for the business, for the users and for the surrounding society.
What is a challenge?
In this context, a challenge is the starting point for innovation work – an opportunity, a needor a problem that requires new thinking and development. The challenge does not have to be clearly defined in advance. Through work with the Value Model, you will be helped to explore it together and delimit it to a commonly understood issue that provides direction for further work.
How does the Value Model work?
With the Value Model, you see the challenge from four different perspectives. This provides a broader basis for understanding what is important and what should be prioritized.
1. The business
How can the work provide value internally – for operations, employees, strategy or capacity?
2. The users
What are the needs of those for whom the service or solution is intended, and how can theireveryday lives be improved?
3. Society
What can contribute to social, environmental or economic sustainability – also in the longterm?
4. The opportunity space
What resources, collaborations or technologies do you have access to that can support development?
Through conversations, reflections and prioritization, the team builds a shared understandingof the challenge and what is most important to work on next. The goal is not to find solutionsright away – but to clarify what kind of value you want to create and how you can get there.
How to use the model
If you and your team want to conduct a work session with the Value Model, you will follow a PowerPoint presentation that will take you through a step-by-step process that takes about 3 hours.
You will need
- a challenge or a topic you want to explore
- a large screen for the presentation
- post-it notes, markers and a large work surface (A2 or larger)
- a printout of the summary template in A3 format
The model is suitable for teams within a company, but also works well when you want to involve partners or others with different perspectives.
To access the PowerPoint, contact Marianne Lind at DOGA at mli@doga.no.
About the Value Model
The Value Model has been developed by DOGA to make it easier to identify and prioritizevalue creation in innovation processes. The model is free and available to everyone, regardless of design expertise, and can be used as a tool for insight and strategic development. The Value Model should be used in line with DOGA's values and principles. All content is DOGA's intellectual property.
