Design: Crown Packaging Polska Sp. z.o.o
Commissioner: OrklaFoodsNorgeAS
THE JURY’S HONOURABLE MENTION
Everyday packaging is a problem for most people. The screw lid has been pla- ced on many products since its invention. Sometimes the small, but innovative solutions for the general public deserve an honorary review, especially in a trade that does not pay much attention to universal design.
Orkla’s screw lid greatly improves ordinary jam jars potentially benefitting eve- ryone. The design scores high in a number of areas. It is intuitive, traditional and recognisable because it looks the same as before and everyone knows how to use it. This idea should inspire innovation in other everyday packaging.
