+Munch Exhibition Series – the Munch Museum

NAME OF PROJECT: +Munch Exhibition Series – the Munch Museum

NAME OF CLIENT: The Munch Museum

PROJECT COMPLETED BY: Snøhetta Brand Design

Disciplines: Visual communication, interior architecture

? +Munch = true

The exhibition series +Munch was a very ambitious venture undertaken by the Munch Museum in which six so-called “dialogue exhibitions” were to present Munch alongside artists such as Bjarne Melgaard, Vincent van Gogh, Gustav Vigeland, Robert Mapplethorpe, Jasper Johns, and Asger Jorn. The project was shown at the Munch Museum in the period 2015-2017.

Panel remarks

There’s a saying that goes "You can’t argue with success", and that’s very much the case with the Munch Museum’s initiative to connect Edvard Munch with various artists. Public interest exploded and made those of us who love art optimistic about the Munch Museum's future in Bjørvika. This is also a great example of how good design adds value, not only in an aesthetic sense but also monetarily.

The solution is characterised by what we would call creative courage and determination, with some radical stylistic approaches in the premises and to the content and themes of the actual exhibitions. They have worked coherently here to make the exhibitions attractions in their own right, and it is a strong testament to what can be achieved when architects, designers, and art curators work across disciplines with mutual respect.

The graphic profile connects artists as disparate as Van Gogh and Bjarne Melgaard into a common expression, while at the same time each artist gets their own typography. A very strong project, pure and simple.

Project participants

Stein Olav Henrichsen – Munch Museum, director
Jon-Ove Steinhaug – Munch Museum, curator in charge of exhibition
Lars Toft-Eriksen – Munch Museum, curator
Magne Bruteig – Munch Museum, curator
Trine Otte Bak Nielsen – Munch Museum, curator
Oda Wildhagen Gjessing – Munch Museum, curator
Gerd Elise Mørland – Munch Museum communication
Gitte Skilbred – Munch Museum, communication and marketing
Kjetil Thorsen – Snøhetta, founder and partner
Martin Gran – Snøhetta, consultant and partner
Henrik Haugan – Snøhetta, senior designer
Kim André Fosslien Ottesen – Snøhetta, designer
Filipo Gazzola – Snøhetta, interior architect
Moa Nordahl – Snøhetta, designer
Aleksandra Danielak – Snøhetta, interior architect
Sofie Platou – Snøhetta, designer
Pia Falk Lind – Snøhetta, project manager
Julie Wennesland – Snøhetta, senior project manager
Beth Heald – Snøhetta, designer, intern