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Design and Architecture Norway


NAME OF CLIENT: Flowmotion Technologies AS


Discipline: Industrial design

Photo: Steffen Johansen

A steady eye

Camera stabiliser ONE is the first product to come from Trondheim-based start-up FlowMotion and has been developed in collaboration with EGGS Design under the motto "The End of Shaky Videos". The compact form and multitude of applications have led to ONE being very well received in the market, resulting in a turnover of over NOK 20 million so far.

Photo: Martin Skogholt/EGGs design
Photo: Frode Winge

Panel remarks

When we saw ONE for the first time, one of us exclaimed: "There’s a great market for this among today’s YouTube generation," and that really sums it up. ONE is a well-designed and well-thought-out product for said generation, which is reflected in the sales figures. The choices made in terms of materials, form, and functionality are evidence of a mature and insightful process and have resulted in a product that induces an immediate "must-have” feeling, both because of its functionality and because of its inherent coolness. We also believe that ONE has international potential, since it elegantly and conveniently solves a problem shared by many who use a smartphone to film. In other words: most of us. Wherever we are.

Project participants

Martin Stephensen Skogholt – EGGS Design AS, industrial designer
Carl André Nørstebø – EGGS Design AS, industrial designer and mentor
Eirik Dyrseth – Flowmotion Technologies AS, CTO / head of product development
Lars (Mangerud) Flesland – Flowmotion Technologies AS, CEO / strategy and marketing

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