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Design and Architecture Norway


08:00 Doors open
09:00 Let's start!
09:05 The More and the Better, the Faster and the Bigger // Gunter Pauli, Founder 'Blue Economy', serial entrepreneur, author
09:55 Welcome // Knut Bang and Jannicke Hølen, Senior Advisors Design, Design and Architecture Norway (DOGA), and Kjersti Kviseth, Life Cycler, 2025 Design
10:00 Greater than A // Jens Petter Ring, General Manager, Panorama Design & Co-owner Greater than A, and Kjersti Kviseth, Life Cycler, 2025 Design
10:30 Nature and Culture – Change with Joy // Nils Faarlund, Master of Science, legendary Eco-Philosopher, Founder of Norges Høgfjellsskole
11:00 Funky fresh break
11:30 We’ve been cool before green was cool // Carl Reinestam, Head of Marketing, Naturkompaniet
12:15 Digging deep into the supply chain // Nicholas Allen, Traceablity Manager, Patagonia
13:00 Lunch @ DOGA the Nor-vegan way
14:00 A lifelong relationship (in Norwegian) // Nora J. Helliksen, Head of Marketing, Helsport & Chief Digital Officer, Swix Sport, Per Henning Grimsrud, Chief Supply Chain Officer, Swix Sport, and Trond Solberg, Investment Director, Ferd and Board Member, Swix Sport
'Northern Playground unzipped' by Jo Egil Tobiassen
14:40 Safe adventures in a sustainable destination // Haaken Christensen, Senior Advisor on Adventure Tourism, Innovation Norway
15:00 Future material world // Rebecca Johansson, R&D Manager, Helly Hansen
'Birds eye perspective' by Johan Wildhagen
15:30 Funky fresh break
16:00 How do you do? // Alan AtKisson, CEO, AtKisson Group, co-founder of, and Kristin Støren Wigum, Industrial Designer (PhD), Gaia Trondheim
16:45 Forward Talking! Dialogue with speakers on wicked problems relevant to you and your organization
17:15 Beer & mingle
18:30-ish Finish line

This year's Forward Thinking

Relive the day

Relive Framtanker 2017 through photos by Sverre Chr. Jarild and videos by Molte.

With the Forward Thinking conference, we want to inspire more companies to embark on a strategic journey, alone and with others. Design helps set the direction in a holistic perspective leading to better products, services, systems and business models. We are moving towards a circular future and this day will take you on a sustainability round trip. 

There are many companies today delivering on the challenges of the future. However, there is still a need for more knowledge and increased collaboration to come one important step further. We will help you stock up with inspiration and tools for an important journey.

No one will protect what they don´t care about. And no one will care about what they never have experienced.

Sir David Attenborough

Welcome to Forward Thinking: Sustainability – a round trip, a unique seminar specifically aimed at the sports and outdoor industry, adventure tourism, business in general, eco-organizations and designers. 

DOGA will contribute to a sustainable society through future-oriented design, architecture and urban development, and we will be a key contributor to the necessary green change. We are an arena for inspiration, dialogue and debate.

Do you have questions?

Contact us by phone or e-mail.