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Design and Architecture Norway

PROJECT NAME: Oslo Philharmonic

NAME OF CLIENT: Oslo Philharmonic

PROJECT COMPLETED BY: Neue Design Studio

Disciplines: Visual communication, service design

Photo: Neue

Philharmonic rework

The Oslo Philharmonic is Norway's leading orchestra, performing around seventy concerts per year, primarily in Oslo Concert Hall but also around Norway and abroad. In connection with its 100th anniversary in 2019, they wanted to renew their visual identity as something that was "both contemporary and timeless" as well as appealing to younger audiences and the over-sixties alike. In other words, no simple task.

 

Photo: Neue
Omslag
Photo: Neue
Photo: NEUE

Panel remarks

The panel was impressed with how they managed to not only renew the visual identity but also solve a communication challenge using such simple tools. Indeed this is more than a visual profile – it's a complete typographic system joining orchestras with guest performers, musical pieces, and composers in a very clever and elegant way. Avoiding the trap of going all out emotionally and expressively, they have instead used fresh and innovative thinking around form and function.

The result is a clean-cut and attractive identity with excellent functionality that is both strong and playful at the same time.

 

Project participants

Erlend Tangen Istad – Neue Design Studio, digital lead / senior designer
Øystein Haugseth – Neue Design Studio, senior designer
Lars Håvard Dahlstrøm – Neue Design Studio, creative manager, senior designer
Gørill Kvamme – Neue Design Studio, consultant
Alexander Beck - Vær så god, developer
Ingrid Røynesdal – Oslo Philharmonic, administrative director
Liv Beate Skavdahl – Oslo Philharmonic, communications manager
Fred-Olav Vatne – Oslo Philharmonic, web editor

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  • Thea-Mehl_ansatt-DOGA_foto_Sverre-Chr-Jarild.
    Thea Mehl
    Senior Advisor | | Awards and International profiling and Public system and service innovation