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Design and Architecture Norway

DOGA award recipients 2018

Commissioning party: Sbanken        

Practitioner: Bleed AS

Sbanken og Bleed får DOGA-merket for design og arkitektur for redesignet av bankens visuelle identitet.

Nice and easy

Norway’s first digital bank, Skandiabanken, has moved away from its Swedish mother to become its own Norwegian brand listed on the Oslo Stock Exchange. The occasion was marked by a new name and graphic profile adapted to a digital everyday life that has changed dramatically since the bank launched its server in 2000.

Sbanken og Bleed får DOGA-merket for design og arkitektur for redesignet av bankens visuelle identitet.
Sbanken og Bleed får DOGA-merket for design og arkitektur for redesignet av bankens visuelle identitet.

Panel remarks

It is always a challenge to redesign a solution that already functions well, such as at Skandiabanken. The goal was to refurbish while maintaining the service in a way that would not disgruntle existing customers, while at the same time attract new ones. 

Sbanken is a brave redesign in which the visual identity is firmly anchored in the brand’s core values. The role of the design as a strategic tool is highly deliberate and the result is a simple and refreshing identity with a clear user-friendly focus. The bank has chosen to differentiate itself from the competition, resulting in a reliable and solid position.

Sbanken is also benefitting from the redesign in terms of both new customers and a favourable reputation.

Project group

Svein Haakon Lia, Bleed AS, Creative Manager

Madeleine Skjelland Eriksen, Bleed AS, Designer

Marie Steen, Bleed AS, Project Manager

Kjell Reenskaug, Bleed AS, Strategic Consultant

Rolf Gjertviksten, Apeland, Strategic Consultant

Anders Fabritius, Racecar, Animation

Joseph Hodgson, Racecar, Animation

Franck Aubry, Racecar, Animation

Hinda Fahre, Palookaville, Photography

Johnny Anderson, Sbanken, Project Owner

Leif-Kjartan Bjørsvik, Sbanken, Communication

Øystein Gjærder Bruvik, Sbanken, Project Manager

Andreas Øye, Sbanken, Design and User Experience

Håkon Leinan, Sbanken, Design

Anna Valland, Sbanken, HR / Organisational Development

Nina Dyrøy, Sbanken, CSR

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