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Design and Architecture Norway

DOGA award recipients 2018

Commissioning party: Nofence AS

Practitioner: Minoko Design AS

Nofence og Minoko Design får DOGA-merket for design og arkitektur for å ha utviklet verdens første virtuelle gjerde for geiter.

Goat fence

As a goat, you’re irritated about having a fence around you all the time. As a farmer, you’re irritated about having irritated goats because irritated goats have an irritating habit of destroying the fences that irritate them. This has been the case for thousands of years - until an engineer/farmer in Batnfjordsøra decided to build Nofence, the world’s first virtual fence for goats.

Nofence og Minoko Design får DOGA-merket for design og arkitektur for å ha utviklet verdens første virtuelle gjerde for geiter.
Nofence og Minoko Design får DOGA-merket for design og arkitektur for å ha utviklet verdens første virtuelle gjerde for geiter.

Panel remarks

Nofence is nothing short of a major innovation in its category that has an impact on everything from animal welfare to the cultural landscape and we were impressed by the multidisciplinary processes initiated by Oscar Hovde Berntsen, the entrepreneur behind Nofence. He used design thinking to arrive at a system and a product that essentially creates its own category.

In the opinion of the panel, making fencing virtual using GPS technology is ingenious and we can clearly see the potential of this technology to change how we manage our meadows and pastures and combat the overgrowth of our cultural landscape. We can also see how Nofence can be developed further for use in other areas. How about renting out goats to power companies that use huge amounts of resources to clear trees under powerlines or get your own goat instead of a robot lawn mower? 

The panel would like to congratulate Nofence on an exceptionally exciting and innovative solution to an ancient problem.

Project group

Oscar Hovde Berntsen, Nofence AS, Technical Manager

Magnus Gabrielsen, Nofence AS, Project Manager

Erik Harstad, Nofence AS, CEO

Anne Berntsen, Nofence AS, Internal Visual Consultant

Leif Gunnar Ellingsen, Nofence AS, Hardware Designer

Harald Harstad, Nofence AS, Technical Consultant

Linda Haug, Nofence AS, Service Manager

Bjørn Hovde, Nofence AS, Internal Consultant

Per Hustad, Axbit AS, Software Designer

Audun Sneve, Minoko Design AS, Product Developer and Constructing Engineer

Edvin Klasson, Minoko Design AS, Industrial Designer

Øystein Hægstad, Minoko Design AS, Constructing Engineer

Emilie Saure Hagen, Minoko Design AS, Industrial Designer

Sigurd Klasson, Minoko Design AS, Product Development Assistant

Hågen Lynum, Minoko Design AS, Product Developer

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